A deer in the headlights! Does that describe you as you enter a networking event?
Many of our clients say that they just don't enjoy networking. It's overwhelming to walk into a room full of people that we don't know. "Where should I stand? Who should I talk to? I just remembered an important appointment that I'm late for - better head out..."
May I suggest a slight change in mindset. Before attending your next networking event, decide on one or two types of people that you would like to meet - folks who can help to move your business forward or potentially become a good referral source - for example, a realtor. Enter the room and seek out someone you know. Ask them "Do you know anyone here who is a realtor?" If so, ask them for an introduction to that person. And then just talk to that person, make conversation, get to know them. Finish the conversation by asking to get together sometime for a cup of coffee and Voilà! You've networked! You've expanded your circle.
Now, all you have to do is follow-up.
Don't feel as though you need to meet a few dozen people every time you head out. One or two targeted relationships can be much more valuable than many superficial ones. Now, take those antlers off and introduce yourself! Your Thoughts?
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